Far Eastern Tourism Week Participate
Sakhalinsk Tourism Forum Participate
Special events for restaurateurs and hoteliers Participate
Far Eastern tourism week Download Word

2 December – 08 December, 2019
Yuzhno-Sakhalinsk

All days 2 December 3 December 4 December 5 December 6 December 7 December 8 December
All events Business program Sakhalin tourism forum Program for restaurateurs and hoteliers
2 December, Monday
Sakhalin tourism forum (a series of events for the travel industry of the Sakhalin region)
Time Event Participants
10:00 – 11:15 Workshop session «International marketing on the Internet: how to find clients via popular services and booking systems».

The modern world dictates new conditions to the travel industry: the winner is notably the one who knows how to sell well. The agenda is focused on popular aggregators and booking systems accumulating a huge international search traffic. What factors search engines’ customers are guided by? What influences the choice of tourist services? Segmentation of targeted audience and the market as a whole. Which customer is the target? What "catches" of the customer? How to be successful in online sales?

11:30 – 13:30 Plenary meeting "Tourism and recreation: the industry that moves Sakhalin forward!"

December is the time to sum up the preliminary results of the year. It is already clear that the Sakhalin region has increased the tourist traffic. Within this framework, new tourist infrastructure facilities are being put into operation, investment projects have been initiated, and the Concept of tourism development in the Sakhalin region until 2025 has been developed. What will the industry be like in 5 years? Will major international players come? How to protect local business in competitive struggle?

Coffee break
14:30 – 16:00 Panel meeting «Best practices of tourism development in similar to Sakhalin areas».

Sakhalin region competes to the tourist flow with many regions of the Russian Federation as well as foreign countries. What interesting practices are being implemented in areas similar to Sakhalin in climate, landscape, natural potential? How to turn disadvantages into advantages? How to create an interesting and popular tourist product?

Coffee break
16:30 – 18:00 Panel meeting «Investment in the tourism industry: a new sight for business diversification»

The experience of the Far Eastern regions shows that the tourism industry has given almost the fastest response to the new state policy of advanced development of the region. In this respect there are three leading regions: the Sakhalin region, the Kamchatka Region and the Primorye Territory. What is the industry attractiveness for investors? What does business expect? What Federal and Regional support measures are offered to investors in the Sakhalin region, and how do they work in practice?

18:15 – 19:30 Panel meeting «Certification of guides and escorting interpreters»

The key aspect affecting the satisfaction of guests is the quality of tourist services. One of the key links is the level and quality of training of guides and guides. The lack of control in this area leads on the one hand to a decrease in the competitiveness of the tourist business, on the other hand, to an increase in the dissatisfaction of tourists. Is it possible to regulate this field? How do legal businesses join forces? How to convey to the tourist the importance and value of working with trusted agencies that invest in the quality and safety of services?

 
3 December, Tuesday
Sakhalin tourism forum (a series of events for the travel industry of the Sakhalin region)
Time Event Participants
09:30 – 10:45 Workshop session «International quality standards in the tourism industry. What's worth special attention while serving foreigners»

The global development of the hospitality industry inevitably generates a certain understanding of quality standards as well as expectations. It often happens that a small change can cause negative feedback from customers, followed by a decrease in the reputation of the business. What are these expectations? What's the punch line? How do the main quality control systems on the world stage work? Standards, certificates and awards – how effective are they?

Coffee break
11:15 – 12:30 Workshop session «Ideas for business in tourism industry: from advertising gifts and private museums to infrastructure projects"

The development of tourism in Sakhalin opens up new opportunities for business initiatives in various fields. The most obvious ones are the creation of new objects of display, new trending places of rest. The development of the market allows a new look at the market of Souvenirs. What is the experience in other regions? In other countries? How much can you estimate the market entry? How to make a trending and successful story?

Coffee break
13:30 – 15:00 Workshop session «Communications in the XXI century: how to work with social networks»

The modern information world is changing its structure. Fewer people trust traditional media, social networks are becoming more important. It is networks that form expectations of products today, stimulate people to buy goods and services. How to work with influencers? Blogger, vlogger or KOL: whom to choose? A million views of the story or a hundred questions under the photo: what is more effective for the client (destination)? How do social media targeting and smart display models work?

City excursions for participants
 
4 December, Wednesday
The main business program of the Far Eastern tourism week
Time Event Participants
10:00 – 12:00 Plenary session "The Far East-a new sound of tourism in Russia".

Tourism is a dynamically growing industry in the Far East. The tangible dynamics of the industry allows most regional administrations to consider this field as a priority for development. Tangible support comes from the Federal government-both at the level of support for key investment projects, and in the field of promotion of the territory at the global level. What are the estimates of the prospects for the development of tourism in the Far East? How to fully realize its geographical potential? What are the main growth points? As part of the Plenary session, the official presentation of the tourist brand of the Sakhalin region will be held.

Coffee break
12:30 – 14:00 Panel discussion «Cruise potential of the Far East: exploring the Islands»

At the V Eastern economic forum in Vladivostok, the leaders of four regions- the Primorye Territory, the Kamchatka Region, Chukotka and Sakhalin region signed an agreement on cooperation in the development of cruise tourism. What have we agreed on and how will we develop it? From cruise ships to expedition ships: what are the priority destinations for the Far East? How will the new law on the entry of foreign cruise ships into the ports of the Far East and the Arctic work?

Lunch
15:00 – 16:30 "Branding, modern trends in advertising" Master class

A well-known expression says that advertising is the engine of trade. At the same time, the success of advertising largely depends on how the target audience perceives it, what it makes for itself, what conclusions it draws. Businesses that focus on working with tourists should be aware of what is sold and what is not; how to promote themselves similar businesses in other cities and regions.

Coffee break
17:00 – 18:30 Panel discussion "Tourism as an incentive for the development of the transport system of the Far East"

Transport accessibility is one of the key problems for the Far East. The problem concerns everyone who lives, works and studies in the region, or comes as a guest or tourist. The expansion of transport problems is a huge incentive for the population and for local business, as well as for tourism. Both large-scale infrastructure projects and transport subsidy programs are effective. How much does tourism depend on transport and logistics? Can tourism be the trigger for the development of the transport system? What key projects are being implemented in the transport sector in the Far East? Panel meeting «Tourism as an incitement for the development of the transport system of the Far East»

 
December 5, Thursday
The main business program of the Far Eastern tourism week
Time Event Participants
09:00 – 10:30 Japanese session: national preferences of tourists from Japan

Japan is one of the main markets for the Sakhalin Region. There is a long-time history and mutual interest of these markets. What are the features of reception tourists from Japan? What are the special aspects of hosting tourist form Japan? How to attract a traveler from Japan? Effective What are the effective channels of promotion? Talk with the experts.

Coffee break
11:00 – 12:30 Chinese session: national preferences of tourists from China

China is the most mass market in the entire Asia-Pacific region. Tourists from China already actively travel to Primorye and the Khabarovsk Territory, and discover The Kamchatka Region. What is interesting to the most traveling country in the world? How to attract young people and "wealthy" tourists? Who to work with? What quality standards to comply with? Talk with experts from China

Lunch
13:30 – 15:00 Korean session: national preferences of tourists from Korea

Korea is historically and culturally close to the Sakhalin region – there are kinship ties and established communication. Korean tourists are of great interest to the industry, and examples of how the Korean segment in the Primorye Territory is developing form serious expectations. What to offer tourists from Korea? What are their expectations and preferences? What are Koreans guided by when choosing a destination?

Coffee break
15:30 – 17:00 Panel discussion “The Far East through events”

Event tourism is one of the locomotives of the industry development. All regions of the Far East have a rich calendar of events in the field of tourism. But to what extent do these events actually work to attract the tourist flow? What practices can be considered as the best? What is the experience of neighboring regions and countries? Is it possible to make a big event "from scratch"?

17:00 – 18:30 Panel meeting "Ecological tourism in the Far East"

The Russian Far East has the largest share of territories classified as protected areas. At the same time, it is premature to talk about the development of tourism in protected areas: only some of the territories today can provide tourists with full accessibility and infrastructure for eco-tourism. Ecology is an undoubted "trump card" of the tourist Far East, but how to achieve its full implementation? What are the best practices of tourism in protected areas? How does the protected area interact with the tourism business?

 
December 6, Friday
Visiting program of the Far Eastern tourism week
Time Event Participants
07:00 – 21:00

One-day excursion to Iturup island (according to the extra program, for 50 participants)
One-day excursion to the Park "Patriot" (“Pushistyj” airfield)

 
December 7, Saturday
Special program for restaurateurs and hoteliers
Time Event Participants
11:00 – 13:00 Panel discussion "Far East food Festivals: tourist votes with his stomach"

Authenticity in everything: sea products as a reflection of the culture of the Far East. One hundred recipes: the most popular dishes for tourists. Price VS quality: how to show originality, while maintaining the quality of service for tourists. Trending food festivals as permanent points of attraction for tourists. Fast, tasty, creative: street food and food markets. How to hold a food festival? How to coordinate an entrepreneur among themselves? How to achieve overall success?

13:30 – 15:00 "Service basics” Master class

Service is a key aspect of the hospitality industry. The quality of service is one of the factors directly affecting the consumer's desire to "buy" or come back. Against the background of keen competition in almost every marketplace, this factor takes the crucial part in the establishment of customer loyalty to the company. The critical role in this process is assigned to people, employees of the company. How to determine the level of service? Can it be standardized? Where to teach your employees good service?

15:30 – 17:00 "Branding, modern trends in advertising" Master class

A well-known expression says that advertising is the engine of trade. At the same time, the success of advertising largely depends on how the target audience perceives it, what it makes for itself, what conclusions it draws. Businesses that focus on working with tourists should be aware of what is sold and what is not; how to promote themselves similar businesses in other cities and regions.

 
December 8, Sunday
A free day
Time Event Participants